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It is important to maximize your return of investment on your trade show booth after all the time, effort and money you spent putting it up. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others.
A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Make your way to an exhibition hall and check what the others have in their exhibits. Look for the booths that attract a consistent crowd and converse with the staff about their methods for drawing attention.
So what are some trade show ideas that can help your booth lure buyers?
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Your display area should make use of eye-catching graphics and a huge signage to stand out in the exhibition hall. Elongated hanging display signs that are elevated over your booth area can help people pinpoint and spot your location. Hanging signs that are shaped uniquely can likewise draw people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. Position the text to face the aisle so visitors can immediately and effortlessly see your message as they walk by.
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Hold a contest or raffle that is simple, fast, compelling, and with an element of fun. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. Those who signed up to participate can become part of your mailing list after the event.
To attract foot traffic, you may want to feature a magician or entertainers who can include your product information in their performance and complement your sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You may also include a wireless charging station in your booth so you can gather lead information from the users.
Take advantage of people’s fondness for pictures by having a photographer on standby who can take attendees’ photos in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.